Courses Images

التفاصيل

The ESB certification is built to test and validate foundation-level concepts and knowledge in entrepreneurship and small business management. These core concepts include entrepreneurship; recognizing and evaluating opportunities; planning for, starting, and operating a business; marketing and sales; and financial management
Country-Specific Exam versus Universal Exam
ESB Country-specific exams test on specific knowledge about doing business in a particular country. Currency and terminology is targeted to specific countries. ESB candidates should select a country-specific exam when available
ESB Universal exams are suitable for any ESB candidate around the world. All currencies are in Euros

Share this Courses

المحتوى

The entrepreneur

Identify the characteristics of entrepreneurs
Given a scenario including a self assessment outcome, identify the strengths, weaknesses, and risk tolerance the self assessment identifies and how to compensate with services
Given a scenario, recognize a business opportunity
Identify the risks, benefits, opportunities, and drawbacks of being an entrepreneur

Identify the benefits and drawbacks of different types of opportunities (e.g., start a new business, buy an existing business, and buy a franchise)
Given a scenario, analyze the demand for the goods or service and opportunities in an environment
Given a scenario, identify the customers or potential customers for a business
Given a scenario, recognize a value proposition

Identify the purposes and value of a business plan
Identify the appropriate legal structure, benefits and drawbacks for different legal structures for a business
Given a scenario, identify different types of licenses and regulations that are required
Identify the benefits and drawbacks of various sources of start-up funding: Equity (friends/family, angels, venture), Debt (bank, credit cards, personal loans), and Grants (government, foundation, corporate)
Given a scenario, identify support that is available for the business on a local, state, and federal level
Identify the ethical practices and social responsibilities of a business
Identify potential exit strategies for a business

Given a scenario, identify key positions and human capital needs(including compensation and benefits)
Given a scenario, determine whether work can be completed by the owner or whether employees or service providers are needed
Given a scenario, identify the taxes that are required
Given a scenario, identify intellectual property issues of trademarks, copyrights, and patents
Given a scenario, identify standard operating procedures (e.g., setup, conduct, internal controls, separation of duties)
Given a scenario, identify the factors that lead to sustainability
Given a scenario, identify milestones as part of a growth strategy

Given a scenario, develop a sales strategy and identify characteristics of a successful sale
Given a scenario, identify and analyze the costs/benefits of finding customers
Given a scenario, identify how to retain customers and develop a relationship with repeat customers
Given a scenario, determine value and methods of communication including: web sites, brochures, social media, and advertising

Given a scenario, interpret basic financial statements such as income statements and balance sheets
Given a scenario, identify the factors that influence credit ratings and the importance of a positive credit rating
Given a list of expenses, identify which are fixed versus variable
Given a scenario, identify the factors that impact the price to the customer
Given a scenario, identify and analyze cash flow including: accounts receivable, accounts payable, inventory, and debt
Given a scenario, create a cash flow budget
Given a scenario, identify the break-even point for the business

التعليقات